Ailaan
"Mumbai local mai awaaz pohochao, logo ke dimaag mai bas jao…" — audio advertising in Mumbai's local trains.
Kya apne brand ki awaaz aakhe Mumbai ko sunana chahte ho?
An audio channel into every commute.
An innovative platform using the Public-Information (PI) systems in Mumbai's local trains.
Integrating audio ads into the daily commutes of millions — a unique way to reach a vast audience.
Optimising jingle ads, a powerful tool to build high recall value and lasting impressions.
5000+
Passengers per train
4M+
Active listeners
50+
Stations
15+
Daily journeys
Heard by all.
Skipped by none.
High Reach
Extensive exposure with millions of commuters using Mumbai's local trains daily.
Guaranteed Attention
Ads can't be skipped or ignored — they play between essential PI announcements.
High Recall Value
Ads are played repeatedly during every journey, printing lasting impressions.
What's tuning up at Ailaan?
Integrated Audio Ads
20-second audio advertisements embedded within Public Information (PI) announcements.
Extensive Network
Currently operational across Central Railway trains.
Multiple Ad Slots
8 client ad slots across different stations, playing multiple times each journey.
Jingle advertising already live on Ailaan.
A sample of real 20-second audio and jingle advertising spots that have played on Central Railway's PI system for our clients.
Know your audience.
Gender Distribution
Age Distribution
Occupation
Socio-Economic Status
Key points of Ailaan.
Innovative Advertising Medium
Utilises the PI system in Mumbai locals.
Wide Coverage
Operational on trains running from CSMT to Khapoli or Kasara.
High Frequency
Ads are played multiple times per journey.
Captive Audience
Ensures ads are heard by all passengers.
Guaranteed Listen
Ads cannot be skipped or missed.
Station coverage
Ailaan operates across the Central Railway corridor, from CSMT to Khapoli and Kasara — reaching millions of daily commuters.
Where Ailaan makes noise.
Real Estate
Banking
Financial Services & Insurance
FMCG
E-Commerce
Fast Food & Retail
Theme Parks
Jewellery
Hospitals & Diagnostics
Telecommunications
Entertainment
Fashion